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Post-Pandemic Enrollment Strategies and Tactics
The past few years have tested the resilience of virtually every industry. For higher education institutions, the tests have come in the form of new educational models, decreased enrollment, greater internal resource constraints and more. It's likely we will continue to see rippling effects from the pandemic for years to come, which means institutions must adapt to thrive. To address these persistent challenges, many institutions have adopted new processes and support from technology partners.

During this webinar, you’ll learn about:

• Case studies from a range of national colleges and universities on post-pandemic marketing and recruiting strategies
• Specific tactics and lessons to reach new markets and promote better enrollment and retention results
• How institutions are adopting technology to maximize financial and student success on campus

Can't attend the webinar? You should still register -- all registrants will receive a recording of the webinar and a copy of the presentation slides.

This webinar was made possible in part by the financial support of LeadSquared. I understand that by registering for this webinar, my registration information will be shared with Inside Higher Ed and the sponsor for marketing purposes.

Captioning for the deaf and hard of hearing is provided by CaptionAccess for all Inside Higher Ed webinars. Transcripts available upon request.

Oct 6, 2022 02:00 PM in Eastern Time (US and Canada)

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Speakers

Mollie Cecere
Vice President for Enrollment Management and Corporate Partnerships @Carlow University
Mollie Cecere is an executive with over 20 years of experience in higher education including enrollment management, financial aid, retention and marketing. She is the Vice President of Enrollment Management and Corporate Partnerships at Carlow University, a small private liberal arts institution located in Pittsburgh. Under her leadership, Carlow has experienced growth across adult and graduate student segments through a commitment to supporting the adult learner. Prior to Carlow, Mollie served as the Vice President for Enrollment Management and Student Success at Bethany College.
Michael Graham
Vice President, Operations and Technology @National Louis University
Michael Graham (Ed.D.) is Vice President of Operations and Technology at National Louis University where he is responsible for enhancing operational efficiency, supporting academic and administrative technology, as well as instructional design and online programming. He has been at National Louis University for the past 11 years where he has been responsible for helping the university modernize its infrastructure, re-engineer NLU’s undergraduate experience and led the transition of Kendall College during its acquisition by National Louis University. Mike holds a B.A. and an M.A. in History from Youngstown State University and a Doctorate in Education from National Louis University. His research interests span the rise and change of online program management organizations, as well as leadership and operational efficiency as information technology and academic affairs continue to collide in higher education.
David Eby
Vice President of Enrollment and Marketing @New England College
David Eby has over 20 years of experience in higher ed marketing, admission and operations leadership. Over the last three years, his work has led him to work with multiple universities to help them navigate through the pandemic by helping them transition to a virtual learning environment. Prior to the pandemic, David was the COO for the coding bootcamp startup, Thinkful, where he helped lead them to acquisition by Chegg in under one year of service. One of his more recent roles in higher ed was serving as COO for Grantham University, where he was responsible for positioning the university for acquisition (now a part of University of Arkansas). Prior to that role, he worked with Bertelsmann Education Group in a variety of roles, including Chief Academic Success Officer for HotChalk, President of Arist Learning Solutions and Chief Marketing Officer for Arist Education System.
James Sparkman (Moderator)
Partner @Alpha Education
James Sparkman currently leads a national practice representing colleges and universities exploring long-term private sector partnership opportunities. Prior to founding Alpha Education, James spent a decade as an investor, advisor and senior executive working with a range of postsecondary education companies. Previously, James was the co-founder of HigherMarkets, a venture-backed university SaaS company which was acquired by SciQuest (now Jaggaer). James also held early executive roles at private equity firm New Mountain Capital and student lender First Marblehead (now Cognition Financial). James began his career as a public school teacher in Brooklyn, NY, where he was a member of the first class of Teach For America. James received his B.A., cum laude, from Middlebury College and M.B.A. from Harvard Business School.