Enrollment management is changing constantly as colleges face conditions that they couldn't have predicted just a few years ago. For most colleges, enrollment management is not about managing a flood of applicants, but about producing an applicant pool. And for colleges without large endowments (which most colleges lack), a wrong move in enrollment management can lead fewer students to apply or enroll.
Tune in to hear Inside Higher Ed Editors Scott Jaschik and Doug Lederman discuss initiatives by higher ed institutions to attract and retain students in a changed enrollment landscape, with varying degrees of success. They will take a closer look at these institutional efforts during the webcast, including how campuses are:
• Working to attract students by getting them to think beyond their test scores
• Expanding beyond their original campuses and building up new locations
• Admitting to the major, not the institution
• Exploring direct admissions, in which students provide a portfolio as opposed to applying to the college
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