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Leveraging Authentic Student-Led Video to Drive Enrollments
Enrollment managers are facing headwinds as they prepare for the next few years. While application numbers are up, for many, deposits are down and summer melt remains a concern. The most selective schools in the country continue to increase their market share leaving others asking, “how do we stand out and attract students in this new era of competition?”

Fordham University’s Gabelli School of Business implemented a digital-first strategy, leveraging 60+ authentic student video stories and saw a spike in high-intent applicants that not only found Gabelli through video but were more engaged during interviews and 1:1 engagements with admissions officers.

Springfield College knew they needed a modern digital media approach to engage students with their strong campus culture. By tapping into their highly engaged volunteer student ambassador program, they generated 75+ authentic video stories that connect prospective students with the magic of Springfield.

In this session, you will learn:
• How to build a digital-first, but not digital-only, enrollment strategy on a foundation of student-driven authentic video
• The types, styles, structures and delivery mechanisms for student videos that showcase the unique dynamics of a campus community to connect current and prospective students
• How Fordham Gabelli leverages video to build their brand awareness and reputation in the most competitive business school market in the U.S.
• Springfield College’s strategy to engage 100+ student volunteers to build their video library of authentic stories to ultimately deliver on their enrollment goals

This webinar was made possible in part by the financial support of CampusReel. I understand that by registering for this webinar, my registration information will be shared with Inside Higher Ed and the sponsor for marketing purposes.

Captioning for the deaf and hard of hearing is provided by CaptionAccess for all Inside Higher Ed webinars. Transcripts available upon request.

May 26, 2022 02:00 PM in Eastern Time (US and Canada)

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Lawrence J. Mur’ray II
Senior Assistant Dean of Graduate Admissions @Gabelli School of Business, Fordham University
Lawrence Mur’ray joined Fordham University’s Gabelli School of Business as Senior Assistant Dean in 2016 and has responsibility for strategic enrollment management in the graduate division. Before joining the Gabelli School, he was the director/assistant dean of undergraduate business programs at UNC Chapel Hill’s Kenan-Flagler Business School which included managing admissions and recruiting, student success, academic services, global partnerships/initiatives and career/professional development. Previous roles included time at Indiana University’s Kelley School of Business, as well as his alma mater, the University of Arizona, in university-wide leadership roles. Prior to moving into higher education, he held strategy and operations roles in Tucson, Arizona. Lawrence lives in NYC and enjoys sports/outdoors, travel, live music, technology, reading and spending time with friends and family. In 2022, he will pursue a doctorate with a focus on educational leadership and management.
Deleney Magoffin
Associate Director of Undergraduate Admissions and Campus Visit Coordinator @Springfield College
Deleney is a two-time alumna of Springfield College and has been working in higher ed for the past 9 years, with her areas of expertise being in volunteer management, leadership development and event planning.
Matt Pellish
Vice President @CampusReel
Matt Pellish currently oversees partner development and strategic service planning at CampusReel. Prior to joining CampusReel, Matt spent the last decade as Managing Director at EAB, where he founded and built out the firm’s Advisory Services function to provide expert advice and consultative direction to EAB’s partner network of colleges, universities, K-12 public school districts and independent schools where he personally visited over 450 campuses in North America and Europe. Early in his career, Matt developed a passion for education which expanded in roles as Director of Continuing Education, Chief of Staff and head of New Program Development at several universities and colleges in the northeast including Harvard University, Cambridge College, Wheelock College and Saint Joseph’s University. Matthew earned a B.A. in English and Political Science from Saint Joseph’s University and a Masters degree in Education (Ed.M.) from Harvard University.