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Moving On(line): Strengthening Your Brand Through Novel Approaches
If your brand is your most valuable asset, how are you growing it when you’re going online? Join Toby McChesney, vice provost for graduate programs, Santa Clara University and Lisa Farrar, chief marketing officer, Everspring, to learn how to translate--and build--your brand when moving programs online.

During this webinar, we will explore the following points through a case study on Santa Clara University’s online program growth, including:

• Why a university’s brand has great influence in higher education, regardless of modality
• How brand plays a crucial role in building affinity and student selection, especially in a saturated market
• How schools can maintain and evolve their brand in conjunction with the proliferation of digital marketing and online programs
• Ways to leverage grassroots efforts to support community building (especially through students and alumni) to enhance brand growth for in-person, online and hybrid experiences

Can't attend the webinar? You should still register -- all registrants will receive a recording of the webcast and a copy of the presentation.

This webcast was made possible in part by the financial support of Everspring. I understand that by registering for this webcast, my registration information will be shared with Inside Higher Ed and the sponsor for marketing purposes.

Captioning for the deaf and hard of hearing is provided by CaptionAccess for all Inside Higher Ed webcasts. Transcripts available upon request.

Oct 19, 2021 02:00 PM in Eastern Time (US and Canada)

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Lisa Farrar
Chief Marketing Officer @Everspring
Lisa has a 15-year track record building brands, developing products and driving growth for industry leaders. Her successful digital and traditional marketing program management experience includes many industries with a technology focus, including IBM, Nissan, Cox Automotive, CDK Global and Cars.com. Lisa earned her Master’s in Business Administration from the Kellogg School of Management at Northwestern University and her Bachelor’s in Business Administration from William and Mary. A first-generation college graduate, Lisa knows first-hand the transformational impact higher education can have on one’s life and approaches her role at Everspring with a passion.
Toby McChesney
Vice Provost for Graduate Programs @Santa Clara University
Toby was previously the senior assistant dean of graduate programs for Santa Clara University's Leavey School of Business since October 2016. Helping to launch a new and improved Evening MBA program, Toby worked with the team to increase both the quality and quantity of the incoming fall class resulting in a student increase of 80%. He received the Dean's Excellence Award for going above and beyond in all aspects of work in the pursuit of the mission of Leavey School of Business. He earned his bachelor’s degree from American University, a master’s degree in higher education from George Washington University and a doctorate degree in higher education.