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The Future of Higher Education Events: Creating Boundless Experiences
It’s no secret that higher education institutions have had to modify nearly every aspect of their operations since 2020. Events, such as conferences, commencement, reunions, recruitment fairs and orientation were no exception. Over the past 20 months, we witnessed necessity breed innovation as colleges and universities reimagined events.

What we learned may surprise you. While shifting traditionally in-person events to virtual and hybrid introduced new challenges in planning, execution and engagement, it also opened new doors across higher education. When event strategists took a Total Events Program Management approach, they were able to reimagine events that resulted in:

• Expanded reach and impact of programs tied to new revenue -- recruitment, alumni and donor engagement
• New approaches to learning continuity -- training, continuing education, extension programming
• Boundless connections and experiences across virtual, in-person, hybrid and on-demand
• Shared digital experiences regardless of in-person or virtual

With a new era of events on the horizon, universities are taking what they’ve learned to bring the best of both worlds together. Join us for a panel discussion as we share lessons learned from virtual and hybrid and the steps higher ed is taking to get back to in-person.

Panelists bring a cross-section of experience from department and college-level implementations to running a statewide extension program.

This webinar was made possible in part by the financial support of Cvent. I understand that by registering for this webinar, my registration information will be shared with Inside Higher Ed and the sponsor for marketing purposes.

Captioning for the deaf and hard of hearing is provided by CaptionAccess for all Inside Higher Ed webinars. Transcripts available upon request.

Dec 7, 2021 11:00 AM in Eastern Time (US and Canada)

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Hana Kelly
Event Platform Manager, Office of Merchant Services @University of Washington, Office of Finance
Hana is an event professional with over 18 years of experience. Since 2007, Hana has worked to create engaging events at the University of Washington School of Law, ensuring its signature outreach event programs were designed and executed to increase stakeholder engagement. Transitioning to her latest role, Hana now oversees the adoption of Cvent and other event platforms across the entire University enterprise.
C. Hawkins
Director of Student Engagement and Philanthropy @Northeastern University, Office of Advancement
C. is an innovative and creative alumni relations professional with a proven record of developing a strong student/alumni community. He has been a part of the Northeastern University Advancement division, focusing on student engagement and philanthropy, in its Alumni Relations office for 6 years and has been using event technology since 2000. C. is accomplished at creating award-winning programming and events in which students and young alumni develop a life-long relationship with their alma mater.